Monday, August 20, 2007

this IS future of music

This seems to me to be the future of music. DRM-free, easy plug into other sites, very viral distribution, sharing revenues with fans, creating long term relationships between fans/artists, simultaneous releases across all platforms and territories. The revenue sharing piece is especially important to make sure that DRM-Free is profitable for artists. This is also worth a quick caveat, that caveat being that sales of actual tracks will no longer be the most profitable piece of an artist's body of work.

"As part of Universal's growing DRM-free experiment, Musicane has created a widget to coincide with the Interscope release of the Black Eyed Pea founder's solo single "I Got It from My Mama" on August 28th. The Musicane widget acts as a media player on websites, blogs and social networks selling both digital and physical product and can be added with a single line of code.

"Interscope In a somewhat revolutionary move from a major artist, is sharing the monies earned from Musicane product sales with fans that embed the store onto their blogs and social network profiles. Fans who pre-order the album will get a free download of the new single, as well as exclusive remixes. All of the downloads will be DRM-free mp3's.

"Universal will also be one of the first releases on The Universal Music Group roster to be simultaneously released digitally without DRM to all digital business partners worldwide within the same album cycle as its physical release."

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