Monday, January 07, 2008

DRM is Dead!!

today is the day! drm is dead! it was very exciting to turn on today and read these kind of headlines:

* Napster Goes DRM-Free on Downloads, MP3s Ahead
* Sony BMG Confirms Initial DRM-Free Strike, Retail Play Emerges

Amazing stuff. i think that iTunes is going to be the only place to get DRM'ed tracks (except for some SOL little independent sites) within 6 months. and that (DRM on iTunes) only because the majors are pissed at apple/jobs and won't give them their catalogs fully DRM free.
Imagine how much further along we'd be if this had happened 5 years ago?!?
Instead of this rapid downturn of sales, maybe we'd be that much closer to actually developing a working market for artists.
I know people who still haven't downloaded music, think that it is too complicated, haven't opened up to paypal or putting their credit card info in online, don't use itunes, have been scared off by "DRM" talk (either it is too hard to use, or that someone will be tracking them), or any number of other reasons/excuses. Now that they know that their music will play everywhere they want it to, maybe they'll try buying something somewhere. Imagine if the 844 million tracks bought in 2007 is just from the early adopters! wow. that is some power.

No comments: