Tuesday, March 04, 2008

What is "Radiohead style"?

The article below bothered me. Or, rather the headline did. What does "Nine Inch Nails Release New Album Radiohead-style" mean? And why I have I seen this same headline above different bylines?
Does "Radiohead Style" mean that the album is offered for whatever price consumers want to pay? Because that IS what Radiohead did, but it is NOT what NIN did.
Does "Radiohead Style" mean that the band is experimenting with various modes of distribution? It seems like NIN is doing this.
Does "Radiohead Style" mean that NIN is trying to jump on the Radiohead publicity bandwagon and make some hay of their own? Again, I'd say this is the case.

Anyway, the bottom lines are these - NOW is the time for experimentation. There is no ownership in the digital age - there is no "Radiohead Style" or anyone else's style, for that matter. There are merely a bunch of ideas floating around, being experimented with, and new ideas coming along every second. We are all trying to figure out how to deploy these ideas for our customers/clients/friends/selves in ways that help make the artistic economy a viable "ecosystem" (see, i _was_ paying attention at the digital music forum east last week). Those seeking a silver bullet, or magic idea, will NOT find that single solution. Each project will have its own rules, its own definition of success, and its own benchmarks. No More Cookie Cutters!


Nine Inch Nails Release New Album Radiohead-style
Authored by Mark Hefflinger on March 3, 2008 - 12:59pm.

Los Angeles - Nine Inch Nails has launched a Radiohead-type release for its first offering since the band's major label contract with Interscope expired last October, including a mix of free and paid downloads, regular CDs and various limited edition versions. "I've been considering and wanting to make this kind of record for years, but by its very nature it wouldn't have made sense until this point," Reznor writes on his website. "I'm very pleased with the result and the ability to present it directly to you without interference."

The instrumental "Ghosts I-IV" album is a four-volume collection of 36 instrumental tracks, which Reznor says are "the result of working from a very visual perspective -- dressing imagined locations and scenarios with sound and texture; a soundtrack for daydreams."

The first nine tracks are available for free download as high-quality, DRM-free MP3s, while $5 delivers all 36 tracks in a variety of DRM-free formats.

The album will also be offered as a $10, 2 CD set; a $39, four-LP vinyl edition; a $75 limited edition CD set; and $300 ultra-deluxe edition four-LP vinyl set, limited to 2,500 copies signed by Reznor himself.

"Ghosts I-IV" is being released under the Creative Commons license -- a less restrictive copyright scheme -- and fans will be able to access multi-track versions of the songs on the album for remixing purposes.

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